Pages About B2B Marketing Podcast B2C Marketing Podcast Blog Book Reviews Consumer Psychology Podcast Contact Content Marketing Podcast Digital Marketing Podcast FAQ’s Home Influencer Marketing Podcast Listen Now Marketing Podcast for Entrepreneurs Marketing Strategy Podcast Podcast Episodes Podcast Sponsorship Opportunities Privacy Scottish Marketing Podcast Site Map Terms of Use twohundredby200 Useful Links Videos Posts by category Category: Blog What Marketers Can Learn From Count Binface (And Why Your Next Campaign Might Need a Dustbin Helmet) Is Direct Mail Still Effective? – Why Gen Z Might Be the Generation That Saves It How Do Great Businesses Create Memorable Customer Experiences? The Marketing Habits of High-Growth Businesses The Most Effective B2B Marketing Channels Today Is Any Marketing Actually Worth the Money Right Now? Why Thought Leadership Still Matters Why Great Marketing Starts with Human Behaviour Are You Overthinking Your Marketing Data? Why More Data Doesn’t Always Mean Better Marketing Decisions The Human Problem at the Heart of Every Marketing Strategy The Psychology of Customer Decision Making: Why People Really Buy Understanding the Customer Behind the Click The Problem with Data: It Answers What, Not Why The Cost of Cost Efficiency: Why Some Businesses Save Money and Lose Their Identity Maximising Emotional Efficiency in Marketing: Why Feelings Drive Business Decisions How Can Marketing and Sales Can Work Better Together? Behind the Mic: The Equipment and Software Used to Produce the Podcast Why Does Storytelling Matter in B2B Marketing? The Future of Marketing: What Business Leaders Need to Know The Rise of Community-Led Marketing Why Does Consistency Matter More Than Budget? Marketing Strategy vs Marketing Tactics: What’s the Difference? The Biggest Marketing Mistakes Businesses Still Make (And How to Avoid Them) The Best Marketing Podcasts for Business Owners in 2026 Clarity Beats Complexity: The Secret to Strong Brand Messaging Does Founder Visibility Create Competitive Advantage? Birmingham Design Festival 2026 When Every Strategy Sounds Right, How Do You Choose One? Why Small Brands Often Outperform Big Ones in Customer Loyalty The Future of Marketing Might Look More Human, Not Less Why Overthinking Can Make You a Better Marketer Is It Your Strategy or Are You Just Impatient? The Danger of Chasing Trends Instead of Building Brands Cheap Marketing vs Good Marketing: Are They Ever the Same Thing? The Paralysis of Best Practice: Why Safe Marketing Rarely Works The Quiet Fear Behind Every Marketing Plan The Psychology Behind Trustworthy Brands Why Being Relatable Matters More Than Being Perfect From Attention to Loyalty: The Journey Most Brands Ignore Balancing Emotion and Expertise Trendspotting The Importance of Marketing for Small Businesses A (Very) Short Guide to Planning Your Marketing Budget Three Questions to Ask Yourself Before Advertising Most Marketing Doesn’t Fail Because of Budget – It Fails Because No One Cares Digital or Print? A Completely Unnecessary Crisis in Modern Marketing How to Be Seen Without Screaming Into the Void (Too Much) Human First, Digital Second: Rethinking Modern Marketing Why People Buy From Brands That Feel Familiar The Role of Culture in Brand Loyalty and Customer Retention Is brand-building measurable or is that just something agencies say? Why Branding Matters More Than Ever Unleashing Marketing Potential (Without Accidentally Summoning Chaos) Trendspotting: A Short Guide to Social Media Insights Marketing, Minus the Nonsense and With a Few Laughs Category: Book Reviews Creativity: A Short and Cheerful Guide – John Cleese Confessions of an Advertising Man – David Ogilvy TED Talks: The Official TED Guide to Public Speaking Unreasonable Hospitality The Illusion of Choice Using Behavioral Science in Marketing The Choice Factory Storytelling Exhibitions Human First Marketing Brains On Fire Alchemy They Ask, You Answer Building a StoryBrand 2.0 The Copywriter’s Handbook Atomic Habits: Tiny Changes, Remarkable Results Guerrilla Marketing D&AD – The Copy Book Pitch: How to Captivate and Convince Any Audience on the Planet No Bullsh*t Strategy: A Founder’s Guide to Competitive Advantage Category: Podcast 13. How Can Businesses Win With Organic Marketing? – Why Shouting Louder Isn’t Always the Answer 12: Is Marketing Just Guessing? Or Why It Feels Like It Even When You Have Data 11: From Clicks to Conversions – Why They Came, Saw and Left Again 10: Unleashing Innovation – Your Best Idea Might Be Elsewhere 09: Content Is Still King 08: You’re Not a Brand (But You Might Need One) 07: How Brands Become Conversations Instead of Just Graphics 06: Why Artificial Intelligence Hasn’t Replaced Marketers Yet 05: Logic, Emotion and Other Things Customers Ignore 04: The Surprisingly Predictable Chaos of Human Behaviour 03: Collaborating with Brand Ambassadors & Influencers 02: Starting a Business & Building a Brand 01: The Thin Line Between Marketing and Propaganda