If you’re looking for a B2C marketing podcast that goes beyond generic advice and explores what genuinely influences consumer behaviour, brand growth and modern marketing strategy, you’ve found it.
The Overthinker’s Guide to Modern Marketing is a podcast for marketers, marketing directors, CMOs, founders and business owners who want to understand not just what works in consumer marketing, but why it works.
Hosted by marketing strategist Sean Makin, each episode combines practical marketing experience with behavioural psychology, brand strategy and a healthy dose of British humour.
Rather than chasing every new trend or social media algorithm, the podcast explores the timeless principles that help businesses build memorable brands and stronger customer relationships.
Whether you work for a consumer brand, retail business, ecommerce company or growing startup, you’ll discover practical ideas that can be applied immediately.
