We’ll also share opinion pieces and the occasional reality check when the industry starts taking itself a little too seriously.
Whether you’re a marketer, business owner, creative, or simply someone trying to make sense of an ever-changing landscape, this blog is here to offer useful insights without the usual jargon overload.
In short: smart marketing, thoughtfully overthought!
Consistency matters, but nobody wants to get a customer service apology written like a LinkedIn motivational speech. Somewhere in a marketing department, somebody is reviewing a perfectly reasonable social media post. It’s friendly. It’s engaging. It might even make somebody smile. Unfortunately, there’s a problem. It doesn’t sound exactly like the company’s website. Which doesn’t…
Because the internet doesn’t need another 40,000 articles written by robots pretending to be thought leaders. Content marketing is dead. Again. Apparently, artificial intelligence has finally finished it off. Why spend hours researching, writing and developing useful content when an AI tool can produce 2,000 words on The Seven Secrets of Transformational Business Growth before…
Looking for the best marketing podcast? Congratulations. You’ve found it. Probably. Of course, declaring The Overthinker’s Guide to Modern Marketing the best marketing podcast is a rather bold claim. Especially when about seventeen million marketing podcasts already compete for your attention, most of which promise to revolutionise your business before you’ve finished your morning coffee.…
Protecting the brand can become a dangerous adventure involving corporate blue, approved fonts, and several increasingly nervous marketing executives. Somewhere in Britain, a marketing executive is staring at a perfectly good campaign idea. It’s creative. It’s interesting. It might even persuade somebody to buy something. Naturally, they’re terrified. Not because the campaign is controversial. Not…
An extraordinary tale of corporate identity, creative paralysis, and a logo that must never be moved three pixels left. Somewhere in a corporate office sits a document of enormous importance. It contains 137 pages. Seventeen stakeholders have reviewed it, three committees have approved it, and it has been revised so many times that nobody remembers…
When brand guidelines matter more than customers. Somewhere in a marketing department, a perfectly good creative idea has just been rejected. Not because it was offensive. Not because it was misleading. Not even because it was particularly expensive. They rejected it because the logo was four millimetres too close to the edge of the page.…