We’ll also share opinion pieces and the occasional reality check when the industry starts taking itself a little too seriously.
Whether you’re a marketer, business owner, creative, or simply someone trying to make sense of an ever-changing landscape, this blog is here to offer useful insights without the usual jargon overload.
In short: smart marketing, thoughtfully overthought!
Ah yes. The ancient and deeply confusing question: Should your marketing be digital-first or print-backed? A question which, much like “tea or coffee?” or “is this meeting necessary?”, appears simple but quickly spirals into philosophical chaos. Let’s fix that by overthinking it completely, which is really the only sensible response. After all, no simple question…
There comes a moment in every marketer’s life when they stare into the abyss of “brand visibility”, and the abyss stares back… before asking if you’ve tried posting more on LinkedIn. This is deeply unhelpful. Because modern marketing, much like assembling flat-pack furniture or understanding cryptocurrency, is theoretically simple and practically absurd. Everyone agrees you…
At some point in the last decade, marketing quietly wandered off, got distracted by a glowing dashboard full of analytics, and forgot that humans exist. Not entirely. Humans are still mentioned, of course, usually in phrases like “target demographic clusters” or “engagement segments.” Somewhere between the fourth marketing automation platform and the seventeenth social media…
The Curious Case of the Human Brain, a Cup of Tea, and the Suspiciously Comforting Logo. There is a peculiar habit among human beings which has puzzled philosophers, economists, marketing strategists, and at least one mildly confused Labrador for centuries. It is this: People overwhelmingly prefer things that feel familiar. Not better, necessarily. Not cheaper.…
Why do people stay with your brand long after the discount code has expired? There are many things that persuade a customer to buy from a business. Price is one. Convenience is another. And occasionally a particularly persuasive photograph of a sandwich. But none of these, on their own, explain why people remain loyal to…
A slightly irreverent exploration of metrics, meaning, and mildly panicked marketing meetings. There is a particular moment in every business owner’s life when they sit across from a marketing agency and hear the words: “Of course, brand-building is measurable.” At which point the business owner nods in the same way one nods when a dentist…