We’ll also share opinion pieces and the occasional reality check when the industry starts taking itself a little too seriously.
Whether you’re a marketer, business owner, creative, or simply someone trying to make sense of an ever-changing landscape, this blog is here to offer useful insights without the usual jargon overload.
In short: smart marketing, thoughtfully overthought!
How businesses can accidentally make themselves forgettable by focusing too much on efficiency. There was a time when efficiency was a relatively straightforward concept. You found a way to do something faster, cheaper, or better. Ideally, all three. Everyone celebrated, productivity increased, and somebody somewhere received a promotion. Simple. Then businesses discovered spreadsheets, and things…
Why human beings continue making emotional decisions while pretending they are being entirely rational. Human beings like to think of themselves as logical creatures. This is one of the most charming myths ever invented. We like to think we carefully look at information, weigh the evidence, compare our options, and make decisions through a logical…
Why do two departments pursuing the same goal occasionally behave like rival civilisations? If you spend enough time around growing businesses, you eventually discover one of the great mysteries of modern commerce. Marketing wants more leads. Sales wants better leads. Marketing believes sales doesn’t follow up quickly enough. Sales believes marketing sends people who downloaded…
One of the questions I get asked most often by listeners of The Overthinker’s Guide to Modern Marketing is surprisingly simple: “What equipment and software do you use to make the podcast?” The truth is that while there are endless options available for podcasters today, my setup is intentionally straightforward. Rather than chasing the latest…
Why do human beings continue making business decisions like human beings despite decades of effort to prevent it? There is a persistent belief in some corners of the business world that B2B marketing should be entirely rational. After all, businesses are not people. Businesses do not have emotions. Businesses do not become excited, nervous, curious,…
Why the next decade of marketing may be simultaneously more technological and more human than anyone expected. Predicting the future has always been a risky business. Entire industries have been built around making confident forecasts that later proved to be spectacularly incorrect. In the 1950s, people imagined we’d all be commuting to work in flying…