We’ll also share opinion pieces and the occasional reality check when the industry starts taking itself a little too seriously.
Whether you’re a marketer, business owner, creative, or simply someone trying to make sense of an ever-changing landscape, this blog is here to offer useful insights without the usual jargon overload.
In short: smart marketing, thoughtfully overthought!
How to spend money without immediately regretting it. Marketing budgets are fascinating things. They often begin life as a number someone feels comfortable saying out loud, evolve into a spreadsheet that no one fully understands, and eventually become a source of mild anxiety when results don’t immediately appear. At no point in this process is…
How to avoid spending money on something no one understands. There is a moment, just before launching an advertising campaign, when everything feels impressively official. There are slides. There are budgets. At least one person is saying, “This will perform well,” and yet, somewhere in the background, a small voice whispers: “Are we absolutely sure…
There is a widely held belief in marketing that if only one had a slightly larger budget, say, another few thousand pounds, a better camera, or a suspiciously expensive brand activation experience, then everything would work beautifully. Campaigns would perform. Leads would flow, and somewhere, deep within the algorithm, a small green light would blink…
Ah yes. The ancient and deeply confusing question: Should your marketing be digital-first or print-backed? A question which, much like “tea or coffee?” or “is this meeting necessary?”, appears simple but quickly spirals into philosophical chaos. Let’s fix that by overthinking it completely, which is really the only sensible response. After all, no simple question…
There comes a moment in every marketer’s life when they stare into the abyss of “brand visibility”, and the abyss stares back… before asking if you’ve tried posting more on LinkedIn. This is deeply unhelpful. Because modern marketing, much like assembling flat-pack furniture or understanding cryptocurrency, is theoretically simple and practically absurd. Everyone agrees you…
At some point in the last decade, marketing quietly wandered off, got distracted by a glowing dashboard full of analytics, and forgot that humans exist. Not entirely. Humans are still mentioned, of course, usually in phrases like “target demographic clusters” or “engagement segments.” Somewhere between the fourth marketing automation platform and the seventeenth social media…