We’ll also share opinion pieces and the occasional reality check when the industry starts taking itself a little too seriously.
Whether you’re a marketer, business owner, creative, or simply someone trying to make sense of an ever-changing landscape, this blog is here to offer useful insights without the usual jargon overload.
In short: smart marketing, thoughtfully overthought!
Why the most important marketing metric isn’t usually the one you’re looking at. In marketing departments everywhere, a familiar routine plays out. Someone opens Google Analytics and refreshes the dashboard. Stares thoughtfully at a graph. Refreshes it again. Checks LinkedIn. Refreshes that. Looks at website traffic. Refreshes again. It’s almost as if, somewhere online, a…
Why does planting a garden usually work better than constantly buying plastic flowers? Many modern businesses share a common habit. The moment sales become a little sluggish, someone inevitably says: “Let’s spend more on advertising.” Which is a perfectly reasonable suggestion. But when the advertising budget runs out, everyone looks at the dashboard with the…
There are moments in British public life when you wonder whether reality has quietly wandered off for a cup of tea and forgotten to return. A giant bin wearing a silver cape starts dominating the news cycle. National newspapers can’t stop talking about him. Television crews eagerly chase him down for a news segment. Journalists…
These days, getting a letter in the mail can feel more surprising than anything artificial intelligence can do. There was a time when checking the mail was something to look forward to. Admittedly, it was usually bills and the occasional pizza menu, and maybe you’d get a handwritten birthday card from a relative who thought…
Why do humans continue doing delightfully irrational things like talking about good service twenty years later? Businesses have a strange pattern that economists have tried to explain for years. A company can have the best product. The lowest price. The fastest delivery. The slickest website. Even the most advanced CRM, created by people who love…
Why do some companies grow like rockets while others spend three hours debating the colour of a button? It’s interesting how two companies in the same industry can sell similar products, target the same customers, and have equally smart teams, yet have very different results. Still, one company takes off quickly while the other spends…