We’ll also share opinion pieces and the occasional reality check when the industry starts taking itself a little too seriously.
Whether you’re a marketer, business owner, creative, or simply someone trying to make sense of an ever-changing landscape, this blog is here to offer useful insights without the usual jargon overload.
In short: smart marketing, thoughtfully overthought!
Because purchasing decisions are rarely as sensible as the people making them. Human beings are wonderfully complicated creatures. We can build spacecraft, perform brain surgery and develop artificial intelligence capable of writing an entire marketing strategy in approximately eleven seconds. Yet we can also spend £85 on a shirt because it has a tiny embroidered…
Because there’s a fine line between being recognisable and becoming wallpaper. Somewhere in a marketing department, right now, someone is having a serious conversation about whether a social media graphic uses the right shade of blue. The colour has been carefully selected. It has a reference number. It appears in a 196-page brand guidelines document,…
How to spot the modern marketing guru in the wild, preferably before you buy their £997 masterclass. The modern marketing landscape is home to a remarkable variety of creatures. There are strategists, consultants, specialists, practitioners and people who have genuinely spent decades understanding how businesses grow. And then there are the marketing gurus. You can…
Doing less requires far more thinking than doing everything. Marketing has a peculiar relationship with simplicity. Everyone claims to want it. Business owners want simpler strategies. Marketing directors want clearer priorities. Customers want straightforward messages. And marketing teams would love to finish a Friday without discovering they’ve somehow taken on responsibility for another social media…
Why podcasting’s greatest strength is human connection, and why AI-generated guest pitches are spectacularly missing the point. It’s wonderfully ironic to use artificial intelligence to pitch yourself as a guest on a podcast dedicated to understanding human behaviour, authentic communication, and the importance of genuine relationships. It’s a bit like sending a robot to a…
Because if human beings were entirely rational, nobody would own a kitchen gadget they’ve used once. Marketing has traditionally been rather fond of the idea of the rational customer. This imaginary customer figures out what they need, looks at all the options, compares features and prices, thinks about the value, and then calmly picks the…