We’ll also share opinion pieces and the occasional reality check when the industry starts taking itself a little too seriously.
Whether you’re a marketer, business owner, creative, or simply someone trying to make sense of an ever-changing landscape, this blog is here to offer useful insights without the usual jargon overload.
In short: smart marketing, thoughtfully overthought!
How to spend a small fortune communicating brilliantly with people who were never going to buy anyway. Marketing has existed for a very long time. Not always in its current form, obviously. Ancient Romans did not spend their mornings optimising click-through rates or arguing about LinkedIn algorithms. They simply painted messages on walls and hoped…
How to learn marketing while pretending you’re being productive on a walk. There are now approximately 47 million marketing podcasts available to business owners. This number may not be entirely accurate, but it feels emotionally correct. Every day, somewhere on the internet, a marketer acquires a microphone, discovers the phrase “Let’s unpack that”, and begins…
Why nobody ever bought anything because of a seven-layer messaging framework. Marketing has a curious relationship with complexity. If you give a marketer a simple idea, enough meetings and presentation slides can turn it into something so complicated that you’d need a glossary, and maybe even an archaeological dig, to make sense of it. That’s…
Why do humans continue trusting other humans despite decades of corporate effort to prevent this? There was a time when companies went out of their way to hide the people in charge. Companies wanted to look polished, professional, and neutral enough to pass any legal review. Founders were supposed to stay in the background, doing…
If your idea of a perfect June involves sunshine, inspiration, typography debates that somehow become emotional, and at least one person wearing a tote bag ironically… then good news: Birmingham Design Festival is back from 10-12 June 2026. And honestly? We’re very into it. This year’s theme is “Change” which feels appropriate considering most creatives…
The slightly disturbing realisation that every marketing presentation contains arrows. There comes a moment in almost every marketing meeting where reality quietly leaves the room. It usually happens around slide fourteen. Someone shares a strategy that sounds convincing. The slides show diagrams, arrows pointing in all directions, and maybe a triangle in the corner. Suddenly,…