We’ll also share opinion pieces and the occasional reality check when the industry starts taking itself a little too seriously.
Whether you’re a marketer, business owner, creative, or simply someone trying to make sense of an ever-changing landscape, this blog is here to offer useful insights without the usual jargon overload.
In short: smart marketing, thoughtfully overthought!
Your customers are already talking about you. The interesting question is what they’re saying. There was a time when an unhappy customer had relatively limited broadcasting options. They could complain to their spouse. Tell a colleague. Mention it to a neighbour. If particularly annoyed, they might tell somebody in the queue at the Post Office.…
Why saying you’re brilliant is considerably easier than actually being brilliant. Marketing is, when you strip away the dashboards, funnels, algorithms and suspiciously complicated diagrams, essentially a promise. We can help you. We’re good at this. You can trust us. Businesses spend enormous amounts making these promises. Advertising campaigns are created. Websites redesigned. Brand propositions…
Why your beautiful brand guidelines are powerless against Dave in customer service having a bad Tuesday. Businesses spend a remarkable amount of time deciding what their brand should be. There are workshops, mood boards, strategy documents, brand guidelines, colour palettes, and font discussions of such astonishing intensity that you’d think civilisation itself depended upon whether…
Why buying eyeballs is much easier than winning hearts. There is a thriving global industry dedicated to attracting your attention. They want you to click on something, and they want it to happen right away. Google would like your attention. LinkedIn would like your attention. TikTok would like your attention. Facebook would like your attention.…
In modern marketing, people often think that if someone likes your post, comments, shares it with colleagues, or even gets your company logo tattooed somewhere visible, that person is truly engaged. But apparently, everyone else isn’t considered engaged. That’s a problem, because a large part of your audience is doing something much less noticeable. They…
Why your customers are quietly keeping an account you didn’t know existed. Somewhere between your website, LinkedIn page, podcast, email newsletter and the slightly neglected blog article you published seventeen months ago, your business has a bank account. You won’t find it on the balance sheet. Your accountant has never mentioned it. There is no…