We’ll also share opinion pieces and the occasional reality check when the industry starts taking itself a little too seriously.
Whether you’re a marketer, business owner, creative, or simply someone trying to make sense of an ever-changing landscape, this blog is here to offer useful insights without the usual jargon overload.
In short: smart marketing, thoughtfully overthought!
Because adding another channel to the confusion rarely makes things clearer. Modern marketing tends to follow a strange habit. When something isn’t working, we add something. Are sales slow? Start a newsletter. Is engagement down? Make more videos. Have leads dried up? Launch a webinar. Still nothing? Maybe try TikTok. No one really knows why,…
Everyone is working hard. Everything feels urgent. But no one is really sure why. Marketing teams always seem busy. Really busy. There are campaigns to launch, dashboards to update, social posts to schedule, reports to write, emails to automate, meetings to attend, and new AI tools creating things for everyone to check out. By Friday…
Efficiency is wonderful. Assuming you’re efficiently doing something useful. Modern marketing has developed a slight obsession with speed. We can create content faster. Launch campaigns faster. Analyse data faster. Automate emails faster. And thanks to AI, we can now produce in twelve minutes what previously took an entire afternoon and at least three coffees. This…
They would, however, quite like you to answer their email. Marketing technology is impressive. CRM platforms. Automation. Analytics. AI. Personalisation. Attribution software. Social scheduling. SEO tools, dashboards displaying information from other dashboards. A modern marketing stack can resemble the control room of a small nuclear facility. Your customers don’t care. Nobody Has Ever Been Impressed…
These days, we can measure just about everything in marketing. But actually understanding what it all means is still optional and often ignored. Marketing has never had more data. Clicks. Impressions. Reach. Engagement. Open rates. Conversion rates. Scroll depth. Attribution. Customer lifetime value. We can even track exactly how far someone scrolls down a webpage…
Because apparently simple marketing isn’t impressive unless it comes with a dashboard. Marketing has become extraordinarily sophisticated. We have automation, attribution models, CRM systems, AI, predictive analytics, personalisation, heat maps and dashboards displaying the outputs from other dashboards. This is progress. Probably. The problem is that somewhere along the way, we may have started confusing…