A mildly radical suggestion in an industry that can turn sending an email into a six-platform workflow. Marketing has become complicated. Not necessarily because marketing itself has become more complicated, but because we’ve spent the last twenty years enthusiastically adding things to it. More channels. More platforms. More data. More dashboards. More specialists. More automation.…
Because adding another channel to the confusion rarely makes things clearer. Modern marketing tends to follow a strange habit. When something isn’t working, we add something. Are sales slow? Start a newsletter. Is engagement down? Make more videos. Have leads dried up? Launch a webinar. Still nothing? Maybe try TikTok. No one really knows why,…
Everyone is working hard. Everything feels urgent. But no one is really sure why. Marketing teams always seem busy. Really busy. There are campaigns to launch, dashboards to update, social posts to schedule, reports to write, emails to automate, meetings to attend, and new AI tools creating things for everyone to check out. By Friday…