We’ll also share opinion pieces and the occasional reality check when the industry starts taking itself a little too seriously.
Whether you’re a marketer, business owner, creative, or simply someone trying to make sense of an ever-changing landscape, this blog is here to offer useful insights without the usual jargon overload.
In short: smart marketing, thoughtfully overthought!
One of the questions I get asked most often by listeners of The Overthinker’s Guide to Modern Marketing is surprisingly simple: “What equipment and software do you use to make the podcast?” The truth is that while there are endless options available for podcasters today, my setup is intentionally straightforward. Rather than chasing the latest…
Why do human beings continue making business decisions like human beings despite decades of effort to prevent it? There is a persistent belief in some corners of the business world that B2B marketing should be entirely rational. After all, businesses are not people. Businesses do not have emotions. Businesses do not become excited, nervous, curious,…
Why the next decade of marketing may be simultaneously more technological and more human than anyone expected. Predicting the future has always been a risky business. Entire industries have been built around making confident forecasts that later proved to be spectacularly incorrect. In the 1950s, people imagined we’d all be commuting to work in flying…
Why do humans continue to trust other humans despite everything we know about humans? There was once a time when marketing was relatively straightforward. A company would create an advertisement. The advertisement would tell people how wonderful the company was. The company would then wait patiently for customers to arrive. Sometimes customers came, sometimes they…
How a small brand with a teapot can sometimes outperform a corporation with a helicopter. A lot of businesses hope that marketing will work like a lightning strike: one campaign, one ad, one viral post, or one brilliant moment that changes everything overnight. While this idea is tempting, it rarely happens in real life. Most…
Why buying a hammer doesn’t mean you know what you’re building. A common puzzle in marketing is understanding how strategy and tactics relate to each other. Not because the concepts are particularly complicated. They’re actually quite simple. The confusion comes from marketers using these two words interchangeably for years, often making them seem much more…