Why shouting louder isn’t the same as becoming memorable. Modern marketing runs on an interesting economic system that often goes unnoticed. Many businesses take part in this system without even realising it. Every day, they spend money just to get noticed. Google Ads, LinkedIn Ads, Facebook campaigns, display ads, sponsored posts, trade show sponsorships, influencer…
Why the internet stubbornly refuses to celebrate your new website quite as much as you do. Somewhere out there, a strange force has puzzled business owners for years. It isn’t dark matter. It isn’t quantum mechanics. It isn’t even the mysterious office printer that only jams when the Managing Director is watching. No. It’s the…
Why the most effective marketing strategy is also the one least likely to go viral on LinkedIn. Many people in marketing seem to believe there’s a hidden button somewhere online that holds all the answers. Press it once. Customers appear. Revenue doubles. The sales team applauds. Someone writes a LinkedIn post that begins with “I…
Book Review : This is Marketing by Seth Godin. Many people still think marketing is just about convincing others to buy things they might not really need. Seth Godin has spent much of his career making the case for a different approach. This Is Marketing isn’t focused on tricks, hacks, or chasing the newest algorithm.…
Why has marketing become slightly more complicated than convincing people to buy things? Every January, the marketing industry performs one of its favourite rituals. Someone publishes an article entitled “The 37 Digital Marketing Trends That Will Change Everything This Year.” By February, another expert announces that half of them are already obsolete. By March, artificial…
Why growing a forest is still better than renting a plastic tree. Every few years, someone confidently announces the death of organic marketing. Usually on LinkedIn and occasionally in a webinar. Sometimes, while trying to sell you a course explaining why organic marketing is dead. That’s actually a pretty clever business model when you think…
Why the most important marketing metric isn’t usually the one you’re looking at. In marketing departments everywhere, a familiar routine plays out. Someone opens Google Analytics and refreshes the dashboard. Stares thoughtfully at a graph. Refreshes it again. Checks LinkedIn. Refreshes that. Looks at website traffic. Refreshes again. It’s almost as if, somewhere online, a…
Why does planting a garden usually work better than constantly buying plastic flowers? Many modern businesses share a common habit. The moment sales become a little sluggish, someone inevitably says: “Let’s spend more on advertising.” Which is a perfectly reasonable suggestion. But when the advertising budget runs out, everyone looks at the dashboard with the…
How can businesses win with organic marketing when everyone is competing for attention? In this episode of The Overthinker’s Guide to Modern Marketing, Sean Makin explores why organic marketing is far from dead, and why shouting louder isn’t the answer. Discover why the most successful brands build trust instead of chasing algorithms, why consistency beats…
Book Review : Creativity: A Short and Cheerful Guide by John Cleese. Many people in business still believe that creativity is only for designers, writers, musicians, and those with especially colourful socks. John Cleese challenges that idea in less than 150 pages. Creativity: A Short and Cheerful Guide is not about turning you into an…