Your Marketing Makes the Promise. Your Customer Experience Has to Keep It.

Your Marketing Makes the Promise. Your Customer Experience Has to Keep It.

Why saying you’re brilliant is considerably easier than actually being brilliant. Marketing is, when you strip away the dashboards, funnels, algorithms and suspiciously complicated diagrams, essentially a promise. We can help you. We’re good at this. You can trust us. Businesses spend enormous amounts making these promises. Advertising campaigns are created. Websites redesigned. Brand propositions…

The Customer Experience Book

The Customer Experience Book

Book Review : The Customer Experience Book by Alan Pennington. Businesses spend an extraordinary amount of money persuading people to become customers. Advertising campaigns. Social media. Websites. SEO. CRM systems. Brand strategies. Carefully crafted emails containing the recipient’s first name to prove that everything is now “personalised.” And then, having finally convinced someone to buy…