Book Review : Confessions of an Advertising Man by David Ogilvy. In marketing, it’s easy to think that any book written before social media, smartphones, or AI is outdated and belongs on a shelf somewhere. Confessions of an Advertising Man politely suggests otherwise. Published in 1963, David Ogilvy’s classic is still one of the most…
Why do some companies grow like rockets while others spend three hours debating the colour of a button? It’s interesting how two companies in the same industry can sell similar products, target the same customers, and have equally smart teams, yet have very different results. Still, one company takes off quickly while the other spends…
Marketing now seems to have more channels than most televisions. There was once a simpler time. If you wanted to market a business, you placed an advert in a trade magazine, attended an exhibition, printed an alarming number of brochures, and hoped someone important wandered past your stand while searching for free pens. Life had…