12: Is Marketing Just Guessing? Or Why It Feels Like It Even When You Have Data
Modern marketing has more data than ever before. We can track clicks, conversions, engagement, user journeys, attribution models and enough metrics to fill an entire dashboard. So why does marketing still feel suspiciously like guesswork? In this episode of The Overthinker’s Guide to Modern Marketing, Sean Makin explores the uncomfortable gap between data and certainty.…
