Book Review : Hacking the Human Mind by Richard Shotton and MichaelAaron Flicker. There are two kinds of books on marketing. The first promise to make known “the secret” for influencing customers. The second point is to explain that neither your customers nor you were ever making completely rational decisions from the start. The book…
There has never been a better time in human history to get someone’s attention. There has also never been a worse time. This is one of those peculiar contradictions modern civilisation produces, like having 147 television channels and nothing to watch, or owning a device capable of accessing almost the entire sum of human knowledge…
Should you buy the megaphone or slowly become the person everyone wants to listen to? There comes a point in almost every marketing conversation when someone asks a perfectly reasonable question: “Should we spend money on advertising, or focus on organic marketing?” This is usually followed by several people staring thoughtfully at a spreadsheet, as…