Marketing 7.0: A Guide for Thinking Marketers in the Age of AI
Book Review : Marketing 7.0: A Guide for Thinking Marketers in the Age of AI by Philip Kotler, Hermawan Kartajaya and Iwan Setiawa. Marketing has a slight obsession with declaring that everything has changed. A new platform shows up. A new technology launches. Someone coins a new acronym. Within about two days, we hear that…