At some point in the last decade, marketing quietly wandered off, got distracted by a glowing dashboard full of analytics, and forgot that humans exist. Not entirely. Humans are still mentioned, of course, usually in phrases like “target demographic clusters” or “engagement segments.” Somewhere between the fourth marketing automation platform and the seventeenth social media…
Book Review : Atomic Habits by James Clear. At first glance, Atomic Habits by James Clear doesn’t appear to belong on a marketing reading list. It’s not a book about brand strategy, customer journeys, or campaign performance. Yet that’s precisely why it deserves a place on the modern marketer’s bookshelf. Marketing is a profession built…
In this episode of The Overthinker’s Guide to Modern Marketing Podcast, Sean Makin explores a question many marketers are quietly asking: what exactly is the role of a marketer in the age of artificial intelligence? While AI is rapidly transforming marketing by analysing data, automating campaigns, and eliminating much of the spreadsheet-heavy busywork, it hasn’t…
The Curious Case of the Human Brain, a Cup of Tea, and the Suspiciously Comforting Logo. There is a peculiar habit among human beings which has puzzled philosophers, economists, marketing strategists, and at least one mildly confused Labrador for centuries. It is this: People overwhelmingly prefer things that feel familiar. Not better, necessarily. Not cheaper.…
Why do people stay with your brand long after the discount code has expired? There are many things that persuade a customer to buy from a business. Price is one. Convenience is another. And occasionally a particularly persuasive photograph of a sandwich. But none of these, on their own, explain why people remain loyal to…
Book Review: Guerilla Marketing – Easy and Inexpensive Strategies for Making Big Profits from Your Small Business. by Jay Conrad Levinson. If you run a website called The Overthinker’s Guide to Modern Marketing, there is a certain irony in recommending a book that basically says: “Stop overthinking. Go do something bold.” And yet, here we…