Alchemy
Book Review : Alchemy by Rory Sutherland. There’s a comforting belief in marketing that people are rational. That given the right information, presented clearly enough, they will make sensible decisions. Alchemy by Rory Sutherland exists to gently, brilliantly, and repeatedly destroy that belief. The Big Idea (Spoiler: Logic Is Overrated) Sutherland’s central argument is both…
