Instead, it offers perspective, examining why we do what we do in marketing, how influence actually operates, and whether any of us truly know what we’re doing at all.
If you work in marketing, run a business, build brands, or simply enjoy thoughtful conversations about influence, psychology, and modern media – this podcast is for you.
A Mostly Harmless Guide to Doing the Impossible (Poorly at First). In Episode 2 of The Overthinker’s Guide To Modern Marketing, Sean Makin dives into the messy, absurd, and oddly magnificent reality of building a business and a brand in the modern world. From the unglamorous power of consistency to the necessity of resilience, obsession,…
Episode one of The Overthinker’s Guide to Modern Marketing podcast explores the thin, uncomfortable line between persuasion and propaganda and why modern marketing isn’t always as innocent as it pretends to be. I unpack how influence really works: from emotional manipulation and “truth-adjacent” messaging, to repetition, tribal thinking, and the subtle ways audiences are nudged,…