The Overthinker’s Guide to Modern Marketing is a podcast for marketers, founders, creatives, and curious minds who suspect that modern marketing is equal parts strategy, psychology, chaos, and politely disguised guesswork.
This podcast doesn’t promise hacks, formulas, or instant enlightenment.
Instead, it offers perspective, examining why we do what we do in marketing, how influence actually operates, and whether any of us truly know what we’re doing at all.
If you work in marketing, run a business, build brands, or simply enjoy thoughtful conversations about influence, psychology, and modern media – this podcast is for you.
Episode one of The Overthinker’s Guide to Modern Marketing podcast explores the thin, uncomfortable line between persuasion and propaganda and why modern marketing isn’t always as innocent as it pretends to be. I unpack how influence really works: from emotional manipulation and “truth-adjacent” messaging, to repetition, tribal thinking, and the subtle ways audiences are nudged,…
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