If you’ve spent any time in modern marketing, you’ll know it can feel a bit… overcooked.
Every week there’s a new must-follow strategy, a new platform you have to master, or a guru promising to 10x your growth before breakfast.
Meanwhile, many of us are just trying to do good work, build meaningful brands, and keep up with a landscape that changes faster than we can update our LinkedIn headlines.
So, why start Overthinkers and why take a humorous look at modern marketing?
Because sometimes the best way to make sense of the chaos is to laugh at it.
Hosted by Sean Makin, Overthinkers draws on real-world experience in marketing and business with the aim of cutting through industry noise and having honest conversations about what actually works, what doesn’t and what we all quietly overthink.
Marketing Has Become Ridiculously Serious
Marketing is a brilliant industry. It’s creative, strategic, endlessly evolving, and when done well, genuinely helps businesses grow and connect with people.
But somewhere along the way, things got a little… self-important.
Buzzwords pile on buzzwords. Case studies promise miracles. Every platform claims to be the future. And marketers everywhere are quietly wondering whether they’re behind, missing something, or just overthinking it all.
Spoiler: we probably are.
Overthinkers exists to poke fun at that reality while still taking the craft seriously. Because good marketing matters. But we don’t always need to pretend it’s rocket science.
What You Can Expect Here
The goal of Overthinkers is simple: honest, useful, and occasionally irreverent conversation about marketing today.
Here’s what’s coming your way:
Regular podcasts
Each podcast episode will feature conversations about marketing trends, challenges, ideas, and the things we all deal with but rarely admit out loud.
Marketing book reviews
We’ll dig into popular and classic marketing books, separating genuinely useful thinking from recycled hype.
Posts and takes on industry developments
From AI panic cycles to platform updates and shiny new marketing fads, we’ll unpack what matters and what probably doesn’t.
Guest conversations (coming soon)
In the near future, we’ll be bringing in guests from across marketing, design and business to share real experiences, lessons learned, and maybe a few mistakes along the way.
A Place for Marketers Who Think Too Much
If you’ve ever:
- Spent hours tweaking a campaign no one else will notice,
- Wondered whether everyone else secretly knows more than you,
- Or questioned whether marketing advice online is wildly overcomplicated…
You’re in good company.
This podcast and blog is for marketers, founders, creatives, and anyone trying to navigate modern marketing without losing their sense of humour. Because sometimes the smartest thing we can do is step back, laugh a little, and remember that marketing is ultimately about people, not algorithms.
Got a Question, Idea, or Topic We Should Overthink?
Overthinkers is as much about conversation as it is about commentary. If there’s a marketing topic you’d like us to tackle, a book you think we should review, or a question you’d love us to unpack on the podcast, we’d love to hear from you.
Get in touch, share your suggestions, or simply say hello and help shape the conversations to come. After all, the best ideas usually start with someone overthinking something out loud.
Welcome to The Overthinker’s Guide to Modern Marketing!
