15. Why Marketing Has Become So Complicated – How We Turned Selling Things Into a Minor Branch of Astrophysics
Marketing used to be relatively straightforward. Understand your customers. Create something valuable. Tell people about it. Make it easy for them to buy. Today, apparently, this requires seventeen software subscriptions, six dashboards, an omnichannel strategy and a diagram that only really makes sense when printed at A1. In Episode 15 of The Overthinker’s Guide to…