Daily Archives: June 12, 2026

Behind the Mic: The Equipment and Software Used to Produce the Podcast

One of the questions I get asked most often by listeners of The Overthinker’s Guide to Modern Marketing is surprisingly simple: “What equipment and software do you use to make the podcast?” The truth is that while there are endless options available for podcasters today, my setup is intentionally straightforward. Rather than chasing the latest…

Why Does Storytelling Matter in B2B Marketing?

Why do human beings continue making business decisions like human beings despite decades of effort to prevent it? There is a persistent belief in some corners of the business world that B2B marketing should be entirely rational. After all, businesses are not people. Businesses do not have emotions. Businesses do not become excited, nervous, curious,…