Daily Archives: March 25, 2026

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07: How Brands Become Conversations Instead of Just Graphics

PodcastBy Sean Makin March 25, 2026 Leave a comment

In this episode of The Overthinker’s Guide to Modern Marketing podcast, Sean Makin unpacks a deceptively simple idea: a brand isn’t what people see, it’s what they experience. Moving beyond logos and visual identity, this episode explores how real brands are built from the inside out, shaped by culture, everyday conversations, and the language people…

Most Marketing Doesn’t Fail Because of Budget – It Fails Because No One Cares

BlogBy Sean Makin March 25, 2026 Leave a comment

There is a widely held belief in marketing that if only one had a slightly larger budget, say, another few thousand pounds, a better camera, or a suspiciously expensive brand activation experience, then everything would work beautifully. Campaigns would perform. Leads would flow, and somewhere, deep within the algorithm, a small green light would blink…