The Great Overthinker's Listener Census
100% Anonymous!
Hello, fellow overthinker.
We’re conducting a highly scientific investigation into who listens to The Overthinker's Guide to Modern Marketing .
This anonymous survey takes around 3–4 minutes. Your answers will help us improve the podcast, choose future subjects and make the website more useful. Questions marked * are required.
1. A little about you
Where in the world are you listening from? *
Please choose… United Kingdom Ireland United States Canada Australia or New Zealand Europe — excluding UK and Ireland Asia Middle East Africa South America Somewhere else
If you would like to be more specific, which country or region are you in?
Which best describes what you do? *
Marketing professional Business owner, founder or entrepreneur Managing director, CEO or senior leader Creative professional or designer Marketing consultant or freelancer Student or aspiring marketer Sales or business development professional Communications or PR professional Something entirely different
What industry do you primarily work in?
Please choose… Marketing, advertising or communications Creative, design or media Technology or software Engineering or manufacturing Professional services Retail or e-commerce Healthcare or life sciences Education Public sector or non-profit Other Not currently working
How experienced are you in marketing? *
I'm just getting started 1–3 years 4–10 years More than 10 years Marketing isn't my profession, but I'm interested in it I have absolutely no idea how I ended up here
2. Your listening habits
How did you first discover the podcast?
Spotify Apple Podcasts Another podcast platform LinkedIn Reddit Google or another search engine Recommendation from a friend or colleague The podcast website Other
How often do you listen? *
Every new episode Most episodes Occasionally, when a topic interests me I've only listened to one or two episodes I'm new here and still deciding whether to stay
Where do you usually listen?
Spotify Apple Podcasts Audible or Amazon Music Pocket Casts YouTube Directly on the podcast website Another platform
When do you typically listen? Choose any that apply.
Commuting or travelling Working Walking or exercising At home or relaxing While doing household chores Whenever I can escape other humans
3. What you think of the podcast
What do you enjoy most? Choose any that apply.
The humour and slightly absurd observations The practical marketing insights Human behaviour and psychology The storytelling and examples Challenging conventional marketing wisdom The presentation and narration The variety of topics Something else
How would you rate the podcast overall? *
1 — Needs some work 2 3 — Good 4 5 — Absolutely brilliant, obviously
What would you like to hear more about? Choose any that apply.
Branding and brand strategy Consumer psychology and behavioural science Artificial intelligence and marketing Marketing myths and misconceptions Creativity and innovation Customer experience and loyalty Storytelling and content marketing Marketing strategy for businesses The future of marketing Interviews with interesting people Something else
What might improve the podcast? Choose any that apply.
More frequent episodes Shorter episodes Longer, more in-depth episodes More practical examples and case studies Interviews and guest contributors More humour and absurdity More actionable advice Nothing — I like it as it is Something else
Is there a subject, question or marketing absurdity you would love us to explore?
How likely are you to recommend the podcast to a friend or colleague? *
Please choose… 0 — Not at all likely 1 2 3 4 5 6 7 8 9 10 — Extremely likely
4. The website and beyond
Do you visit overthinkerspod.com?*
Yes, regularly Yes, occasionally Once or twice Not yet There's a website?
Whether you have visited yet or not, what would make the website more useful or interesting? Choose any that apply.
More articles expanding on episode topics Easier access to episodes and transcripts Recommended marketing books and reviews Downloadable guides and resources Behind-the-scenes content Video content A place to discuss episodes with other listeners Nothing in particular Something else
Any final thoughts, suggestions, complaints or philosophical objections?
Your answers will be used to understand the podcast audience and improve the podcast and website. Please do not include personal or sensitive information in your written answers. Read our privacy policy .
