Why do customers ignore perfectly logical arguments… and buy from the brand that simply “feels right”? In this episode of The Overthinker’s Guide to Modern Marketing Podcast, Sean Makin explores the delicate dance between warmth and competence, the two silent questions every customer is asking: Do I like you? Can I trust you? From chatbot…
Why do we trust five-star reviews from strangers, panic-buy when there are “only two left,” and somehow end up emotionally attached to things we never meant to purchase in the first place? In Episode 4, Sean Makin wanders into the delightfully illogical world of behavioural economics, exploring why humans aren’t rational consumers at all but…
In this episode, Sean Makin ventures into the influencer economy. A place where authenticity is priceless, exposure is not a currency, and everyone insists they’re “data-led” while quietly trusting a hunch. We explore: Why influencer recommendations feel more powerful than traditional ads The difference between influencers and true brand ambassadors Why reach is overrated and…
A Mostly Harmless Guide to Doing the Impossible (Poorly at First). In Episode 2 of The Overthinker’s Guide To Modern Marketing, Sean Makin dives into the messy, absurd, and oddly magnificent reality of building a business and a brand in the modern world. From the unglamorous power of consistency to the necessity of resilience, obsession,…
Episode one of The Overthinker’s Guide to Modern Marketing podcast explores the thin, uncomfortable line between persuasion and propaganda and why modern marketing isn’t always as innocent as it pretends to be. I unpack how influence really works: from emotional manipulation and “truth-adjacent” messaging, to repetition, tribal thinking, and the subtle ways audiences are nudged,…