If you’ve spent any time in modern marketing, you’ll know it can feel a bit… overcooked. Every week there’s a new must-follow strategy, a new platform you have to master, or a guru promising to 10x your growth before breakfast. Meanwhile, many of us are just trying to do good work, build meaningful brands, and…
In this episode, Sean Makin ventures into the influencer economy. A place where authenticity is priceless, exposure is not a currency, and everyone insists they’re “data-led” while quietly trusting a hunch. We explore: Why influencer recommendations feel more powerful than traditional ads The difference between influencers and true brand ambassadors Why reach is overrated and…
A Mostly Harmless Guide to Doing the Impossible (Poorly at First). In Episode 2 of The Overthinker’s Guide To Modern Marketing, Sean Makin dives into the messy, absurd, and oddly magnificent reality of building a business and a brand in the modern world. From the unglamorous power of consistency to the necessity of resilience, obsession,…
Episode one of The Overthinker’s Guide to Modern Marketing podcast explores the thin, uncomfortable line between persuasion and propaganda and why modern marketing isn’t always as innocent as it pretends to be. I unpack how influence really works: from emotional manipulation and “truth-adjacent” messaging, to repetition, tribal thinking, and the subtle ways audiences are nudged,…