Hello, I’m Sean Makin.
I’m a Creative Director, Designer, Fractional CMO, and Marketing Consultant, which is a long way of saying I spend most of my time helping organisations work out what they’re trying to say, who they’re saying it to, and why nobody appears to be listening yet.
At heart, I’m a storyteller. Not the dungeons-and-dragons variety (though I remain open to the idea), but the kind that takes complex ideas, sprawling organisations, and slightly vague ambitions and turns them into something clear, engaging, and,on a good day, memorable.
I’ve spent years working across design, marketing, and strategy, delivering campaigns and brand initiatives for clients worldwide. Working internationally has taught me two important things: context and culture matter, and strategies that refuse to adapt tend to fail loudly, publicly, and with great confidence.
My work lives somewhere between emerging technology, modern trends, and the stubbornly reliable principles of traditional marketing that refuse to die, largely because they continue to do their job extremely well.
Why I Created the Podcast
I created The Overthinkers Guide to Modern Marketing because modern marketing has become spectacularly good at talking and alarmingly bad at explaining itself. Somewhere along the way, simple ideas were buried under jargon, nuance was replaced by volume, and everyone began insisting they had a five-step framework for human behaviour, usually involving arrows.
The podcast exists as a calm, curious counterweight. It’s a place to slow things down, ask better questions, overthink things just enough to make sense of them, and explore marketing as it actually happens in the real world. It’s for people who suspect there’s more to good marketing than trends, templates, and shouting louder, and who are perfectly comfortable admitting they don’t have all the answers yet.
Work With Me
If you’re looking for someone who combines strategic thinking, creative execution, and a reasonably calm head in an increasingly noisy world, I can help. Together, we can create meaningful, engaging, and effective marketing that actually works, without unnecessary panic, posturing, or buzzwords. Learn more by visiting me at Makin.
Stay sceptical. Stay alert. And for the love of marketing – question the tagline.
